Create a 60-second video that highlights the unique characteristics and personality of Clarendon.
MOTION GRAPHICS / KINETIC TYPOGRAPHY
/ STORYTELLING / ANIMATION
Watch in HD! :D
Motion graphics, kinetic typography, storyboarding and storytelling, sound
Adobe AfterEffects, Illustrator, Photoshop
2 weeks (Fall 2020)
After selecting my music and writing my video script, I began storyboarding to plan out the sequencing and timing.
Incorporating color and imagery into my digitalized compositions. I wanted my visual language to correspond with my adjectives—striking and quirky text, and the motif of the circle overlay pulled from my spread.
I kept my animation grayscale to match the etching imagery except for the bright orange spot color.
After creating my compositions in Illustrator, I transferred my assets to After Effects to begin animating. Below are the in-progress videos as I worked toward the 1-minute requirement.