Clarendon:
Typeface Animation
Create a 60-second video that highlights the unique characteristics and personality of Clarendon.
MOTION GRAPHICS / KINETIC TYPOGRAPHY
/ STORYTELLING / ANIMATION

Watch in HD! :D
PROJECT OVERVIEW
Motion graphics, kinetic typography, storyboarding and storytelling, sound
SKILLS
Adobe AfterEffects, Illustrator, Photoshop
PROGRAMS
2 weeks (Fall 2020)
TIMELINE
STORYBOARDING
After selecting my music and writing my video script, I began storyboarding to plan out the sequencing and timing.

DIGITAL COMPOSITIONS
Incorporating color and imagery into my digitalized compositions. I wanted my visual language to correspond with my adjectives—striking and quirky text, and the motif of the circle overlay pulled from my spread.
I kept my animation grayscale to match the etching imagery except for the bright orange spot color.

ITERATIONS
After creating my compositions in Illustrator, I transferred my assets to After Effects to begin animating. Below are the in-progress videos as I worked toward the 1-minute requirement.