Clarendon:

Typeface Animation

Create a 60-second video that highlights the unique characteristics and personality of Clarendon.

MOTION GRAPHICS / KINETIC TYPOGRAPHY 

/ STORYTELLING / ANIMATION

Watch in HD! :D

PROJECT OVERVIEW

Motion graphics, kinetic typography, storyboarding and storytelling, sound

SKILLS

Adobe AfterEffects, Illustrator, Photoshop

PROGRAMS

2 weeks (Fall 2020)

TIMELINE

STORYBOARDING

After selecting my music and writing my video script, I began storyboarding to plan out the sequencing and timing.

DIGITAL COMPOSITIONS

Incorporating color and imagery into my digitalized compositions. I wanted my visual language to correspond with my adjectives—striking and quirky text, and the motif of the circle overlay pulled from my spread.

I kept my animation grayscale to match the etching imagery except for the bright orange spot color.

ITERATIONS

After creating my compositions in Illustrator, I transferred my assets to After Effects to begin animating. Below are the in-progress videos as I worked toward the 1-minute requirement.

© 2021 by Maggie Ma