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ORGANIZED CHAOS 
CMU SCHOOL OF DESIGN SENIOR EXHIBITION

Every year the School of Design @ CMU honors the graduating class through a design showcase displaying student projects; for the class of 2023, this manifested as a month-long exhibition. As Co-Creative Director, I led a team of 12 designers to deliver a brand identity, devise a creative strategy, produce all collateral, and install the physical presence for the show.

Six months of designing culminated to a story that celebrates the personality of our collective identity as a cohort. For the month of February, the School of Design opened doors to the public, allowing everyone to experience our Organized Chaos.

✿ PRINT DESIGN  GRAPHIC DESIGN  UI DESIGN  WEB DESIGN  ANIMATION 

Team

Individual

Timeline

12 weeks

Programs

Indesign

Illustrator

Photoshop

Figma

html/css

ORGANIZED CHAOS

Creative direction and visual identity for CMU School of Design's Class of 2023 Exhibition. I led a team of 12 designers to craft the brand direction, devise a creative strategy, produce all print and digital collateral, and install the spatial presence for the show at The Miller Gallery.

CREATIVE DIRECTION 
BRAND DESIGN 
SPATIAL DESIGN
EXPERIENCE DESIGN

STRATEGY

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Poster

19.25 x 31.75 inches

Booklet

8.25 x 10.5 inches, 16 pages

Stop - Motion Animation

Analog cut-paper stop motion animation on Awazu's design philosophy. I wanted my animation to be playful, whimsical, yet elegant by emphasizing the hand-drawn quality of Awazu's illustrations through analog stop motion. I hand cut and photographed every frame and image!

7 frames per second, 544 frames

Mobile Experience

Mobile experience of Awazu's work and life as a compliment to the booklet. 

Mobile + Web Experience

The interactive app and website consists of a timeline of Awazu's accomplishments, a brief biography, a gallery of his most famous pieces, as well as other graphics and animations highlighting his quotes and visual style.

Play with the live site here!

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Reflection

This project was definitely a whole production! I learned a lot about designing across multiple platforms, as well as how to create a consistent, cohesive, yet refreshing visual system across all mediums. This is one of my favorite projects, and I hope I was able to capture the surrealist playfulness of Awazu’s visual style in my work. The way that Awazu deconstructs traditional Japanese graphics to create psychedelic and immersive visual experiences is so captivating, and I had a lot of fun entering into his world of flying turtles, rainbow heads, hands, flowers, and other strangely beautiful physiognomic forms.

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