Social Media Rebrand
Keke Magazine is an online and print feminist magazine focused on celebrating female empowerment by showing an unfiltered portrayal of women.
BRANDING / ILLUSTRATION / SOCIAL MEDIA
Create digital branding assets for social media, including a new logo, color palette, social media banners for Facebook, LinkedIn, Twitter, Instagram, and cover photo illustrations.
Developing brand image and identity, creating simple illustrations
Figma (worked remotely due to Covid-19)
2.5 weeks (Summer 2020)
FINAL SOCIAL MEDIA BANNERS
Because the magazine targets younger audiences (young adult women, teens), we wanted the brand to be youthful, feminine, and bold. We took inspiration from a "paper-cut" style, and wanted the composition to include powerful women commanding the space.
For the wordmark, I wanted a typeface that replicated the cut-paper style of the illustrations.
Soft pinks for a more feminine feel contrasted with a dark indigo color.
Icons created for Instagram story highlights.
ITERATION + EXPLORATION
Exploring possible website layouts with illustrative banners. Ultimately, we focused these illustrations for social media assets instead of a website.
MORE...AND MORE ITERATIONS
Exploring more imagery and compositions for the social media banners.