Creating a visual identity to represent CMU School of Design's Class of 2023 in our month-long senior exhibition. As Co-Creative Director, I led a team of 12 designers to create the brand identity, develop a creative strategy for promotion and marketing, produce all print and digital collateral, and innovate the environmental experiences within the three-floor gallery space.
Organized Chaos celebrates the personality of our collective identity, as well as our individual diversity. It is a representation of our work, our (hectic) design processes, and us.
Creative Director with Francis Park
Sept - Feb 2023