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ORGANIZED CHAOS 

Creating a visual identity to represent CMU School of Design's Class of 2023 in our month-long senior exhibition. As Co-Creative Director, I led a team of 12 designers to create the brand identity, develop a creative strategy for promotion and marketing, produce all print and digital collateral, and innovate the environmental experiences within the three-floor gallery space. 

Organized Chaos celebrates the personality of our collective identity, as well as our individual diversity. It is a representation of our work, our (hectic) design processes, and us. 

ROLE

Creative Director with Francis Park

TIMELINE

Sept - Feb 2023

6 months

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TEAM

Francis Park
Elysha Tsai

Hayoon Choi

Sammie Kim

Jenny Liu

Chelsea Liu

Sarah Xi

Charmaine Qiu

Chris Han

Grace Li

Stefanie Suk

Dorothy Li

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â–¦ CREATIVE DIRECTION 
â–¦ BRAND DESIGN 
â–¦ SPATIAL DESIGN 
â–¦ EXPERIENCE DESIGN 
â–¦ STRATEGY

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