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ORGANIZED CHAOS 

Creating a visual identity to represent CMU School of Design's Class of 2023 in our month-long senior exhibition. As Co-Creative Director, I led a team of 12 designers to create the brand identity, develop a creative strategy for promotion and marketing, produce all print and digital collateral, and innovate the environmental experiences within the three-floor gallery space. 

Organized Chaos celebrates the personality of our collective identity, as well as our individual diversity. It is a representation of our work, our (hectic) design processes, and us. 

ROLE

Creative Director with Francis Park

TIMELINE

Sept - Feb 2023

6 months

TEAM

Francis Park
Elysha Tsai

Hayoon Choi

Sammie Kim

Jenny Liu

Chelsea Liu

Sarah Xi

Charmaine Qiu

Chris Han

Grace Li

Stefanie Suk

Dorothy Li

CREATIVE DIRECTION 
BRAND DESIGN 
SPATIAL DESIGN 
EXPERIENCE DESIGN 
STRATEGY

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AHHHHHHHHHHHHHHHH 👾 AWKWARD BUT I AM CURRENTLY UPDATING THIS PAGE, SORRY ADJKFPA&?9E23J2@!#%!^$!!

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