ORGANIZED CHAOS
Creating a visual identity to represent CMU School of Design's Class of 2023 in our month-long senior exhibition. As Co-Creative Director, I led a team of 12 designers to create the brand identity, develop a creative strategy for promotion and marketing, produce all print and digital collateral, and innovate the environmental experiences within the three-floor gallery space.
Organized Chaos celebrates the personality of our collective identity, as well as our individual diversity. It is a representation of our work, our (hectic) design processes, and us.
ROLE
Creative Director with Francis Park
TIMELINE
Sept - Feb 2023
6 months
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TEAM
Francis Park
Elysha Tsai
Hayoon Choi
Sammie Kim
Jenny Liu
Chelsea Liu
Sarah Xi
Charmaine Qiu
Chris Han
Grace Li
Stefanie Suk
Dorothy Li
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â–¦ CREATIVE DIRECTION
â–¦ BRAND DESIGN
â–¦ SPATIAL DESIGN
â–¦ EXPERIENCE DESIGN
â–¦ STRATEGY
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