ORGANIZED CHAOS
Visual identity to represent CMU School of Design's Class of 2023 in a month-long exhibition. As Co-Creative Director, I led a team of 12 designers to create the brand identity, develop a creative strategy for promotion and marketing, produce all print and digital collateral, and innovate the environmental experiences within a three-floor gallery space.
Organized Chaos celebrates the personality of our collective identity, as well as our individual diversity. It is a representation of our work, our (very) hectic design processes, and us.
ROLE
Creative Director with Francis Park
TIMELINE
Sept - Feb 2023
6 months
TEAM
Francis Park
Elysha Tsai
Hayoon Choi
Sammie Kim
Jenny Liu
Chelsea Liu
Sarah Xi
Charmaine Qiu
Chris Han
Grace Li
Stefanie Suk
Dorothy Li
▦ CREATIVE DIRECTION
▦ BRAND DESIGN
▦ SPATIAL DESIGN
▦ EXPERIENCE DESIGN
▦ STRATEGY
✣ CLICK ON BOTTOM RIGHT ICON TO TURN ON SOUND ✣ CLICK ANYWHERE IN VIDEO TO PAUSE
UNZIP FOUR YEARS OF DESIGNED FRENZY
[design_2023.zip]
Explore the CMU Design Seniors’ Organized Chaos, a cumulation of their collective yet individual creative chaos — diverse blueprints, endless iterations, and haphazard all nighters. Zipped up, organized, and packed into a final show, Organized Chaos represents a refined containment of design students' experiences and the frenzied processes that brought them here.
Experiential Graphics
Type + Color
