Keke Magazine: 

Social Media Rebrand

Keke Magazine is an online and print feminist magazine focused on celebrating female empowerment by showing an unfiltered portrayal of women.

BRANDING / ILLUSTRATION / SOCIAL MEDIA

keke magazine maggie ma

PROJECT OVERVIEW

Create digital branding assets for social media, including a new logo, color palette, social media banners for Facebook, LinkedIn, Twitter, Instagram, and cover photo illustrations.

ROLE

Developing brand image and identity, creating simple illustrations

SKILLS

Figma (worked remotely due to Covid-19)

PROGRAMS

2.5 weeks (Summer 2020)

TIMELINE

FINAL SOCIAL MEDIA BANNERS

Because the magazine targets younger audiences (young adult women, teens), we wanted the brand to be youthful, feminine, and bold. We took inspiration from a "paper-cut" style, and wanted the composition to include powerful women commanding the space.

keke magazine
keke magazine
keke magazine

LOGO/WORDMARK

For the wordmark, I wanted a typeface that replicated the cut-paper style of the illustrations.

COLOR PALETTE

Soft pinks for a more feminine feel contrasted with a dark indigo color.

Frame 11.png

ICONOGRAPHY

Icons created for Instagram story highlights.

INITIAL SKETCHING/BRAINSTORMING

ITERATION + EXPLORATION

Exploring possible website layouts with illustrative banners. Ultimately, we focused these illustrations for social media assets instead of a website. 

MORE...AND MORE ITERATIONS

Exploring more imagery and compositions for the social media banners.